Another scene shows a Roto-Rooter van parked on a steep hill. He takes slow, deliberate steps so he doesn’t slip and fall. In the first scenario, a service technician is seen carefully stepping out of his van onto a paved street. Oscar continues, “that way, when you think Roto-Rooter, you think clogs.” He suggested we wear these.” Oscar holds up a pair of wooden clogs that would make any traditional Dutchman envious.
So, we brought in a big-time ad guy to give us ideas.
The commercial opens on a Roto-Rooter service technician named Oscar explaining that “at Roto-Rooter, we’re plumbing experts, not marketing experts. Have you seen Roto-Rooter’s new “clog” commercial? It showcases a few funny scenarios in which Roto-Rooter service technicians struggle to do their jobs while wearing traditional wooden clogs (shoes), and one Roto-Rooter plumber who really enjoys dancing in his wooden shoes.
